SEO and Digital Marketing professional with 10+ years of experience building, developing, and implementing SEO strategies and features and optimizing search engines for large, complex, and global websites in the retail, technology, and eCommerce sectors.Lucas has worked in small startup settings and large retail corporations like Sears, Kmart, Amazon, and Microsoft.
There are two primary ways to migrate from Magento to Shopify Migrate to Shopify from Magento using a plugin Migrating to Shopify from Magento using a plugin is about find the right app (at the right price) for your store.… Read More »Migrate from Magento to Shopify
Walmart and Amazon referral fees are nearly identical for many categories, but in 2023, Amazon has been the first to raise fulfillment and storage rates. To fulfill and store with Walmart, you are, on average, paying less than Amazon. A… Read More »Comparing Walmart & Amazon Selling (referral), Fulfillment, and Storage Fees in 2023
Do you need SEO or website management for your plumbing business? Contact us for a free 30-minute consult on your business. Why does SEO or even a website matter for a plumbing business? SEO or search engine optimization is optimizing… Read More »Plumbing & HVAC SEO: Local SEO Services for Google
Introduction Brands that establish themselves first on Amazon and are successful wonder if they should expand outside of Amazon. The ability to reach customers more directly while controlling detailed aspects of the UX becomes irresistible. This document will review who,… Read More »An Overview of Diversifying your Amazon Business: Establishing a Direct to Consumer (DTC) Sales Channel
What are the requirements to sell used items on Amazon? Amazon is one of the world’s largest online marketplaces, and it offers a unique opportunity for sellers to reach a global audience of potential buyers. There are, however, a few… Read More »How to Sell Used Items on Amazon: Sell Extra Books or Scale up Selling Used Stock
What is a UPC? Is it the same as a barcode?What is a GTIN? Do I need one?What are ASINs?Does every ASIN need a UPC? What is a UPC? Is it the same as a barcode? UPC stands for Universal… Read More »What is a GTIN, UPC, and ASIN? Do I Need all of Them to Sell Products Online?