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Comparing Walmart & Amazon Selling (referral), Fulfillment, and Storage Fees in 2023

Walmart and Amazon referral fees are nearly identical for many categories, but in 2023, Amazon has been the first to raise fulfillment and storage rates.

To fulfill and store with Walmart, you are, on average, paying less than Amazon.

A large 1 lb parcel shipped via Walmart fulfillment will cost $3.45; that same parcel FBA is $5.32 in non-peak. That’s ~ a 35% difference.

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Lucas Barnes

Lucas Barnes

SEO and Digital Marketing professional with 10+ years of experience building, developing, and implementing SEO strategies and features and optimizing search engines for large, complex, and global websites in the retail, technology, and eCommerce sectors. Lucas has worked in small startup settings and large retail corporations like Sears, Kmart, Amazon, and Microsoft.

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