show up for customers near you
Local Search Dominance
Drive neighborhood visibility with:
- Google Business Profile optimization improving local search ranking
- Review management building trust signals
- Local keyword targeting capturing community searches
- Map placement enhancement increasing physical location visibility
Transform your local digital presence into a consistent source of qualified foot traffic.
Local Marketing Services
Build community presence with:
- Profile optimization highlighting unique business value
- Local SEO improving neighborhood search visibility
- Review management building trust signals
- Performance analytics revealing customer engagement patterns
Transform your local listing into a consistent lead generation channel.
Local Lead Optimization
Maximize lead conversion with:
- Multi-source tracking capturing calls, forms, and direct contacts
- Custom event configuration recording website-based calls
- Advertising platform integration optimizing ad spend automatically
- Attribution modeling identifying highest-value lead sources
Transform fragmented tracking into a unified system for growth-focused measurement.
Partnership Value
Elevate your local presence with:
- Specialized expertise in location-based marketing
- Custom strategy development addressing specific business needs
- End-to-end implementation from setup through optimization
Transform your geographical advantage into measurable business growth.
What is Google My Business (GMB)?
Google My Business (now called Google Business Profile) is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. It helps customers find your business and learn about your hours, services, and more.
Why is GMB important for my local business?
GMB is critical for local businesses because it significantly impacts local search rankings. When potential customers search for businesses “near me” or in a specific area, Google prioritizes well-optimized GMB listings. A properly managed GMB profile can dramatically increase your visibility to customers in your service area.
What services does PNW Web Marketing provide for GMB?
Our Google My Business marketing services include:
- Monthly performance reporting
- Complete profile setup and optimization
- Keyword research for local search terms
- Regular posting of fresh content
- Photo and video management
- Review management and response strategies
- Local citation building
- Competitive analysis
How do you improve my GMB ranking?
We improve your ranking through several proven strategies:
- Ensuring NAP (Name, Address, Phone) consistency
- Ensuring complete, accurate business information
- Adding high-quality photos and videos regularly
- Encouraging and managing customer reviews
- Creating consistent GMB posts
- Optimizing for local keywords
- Building local citations across the web
How long does it take to see results?
Most clients begin to see increased visibility and engagement within 30-60 days. Significant ranking improvements typically occur within 2-3 months of consistent optimization. Results vary based on your industry, location, and competition level.
Do I need GMB if I already have a website?
Absolutely. Your website and GMB profile serve different purposes in your digital marketing strategy. Your GMB profile specifically targets local searches and appears in Google Maps, local pack results, and the Google Knowledge Panel. Many customers will find your GMB listing before ever visiting your website.
How do you handle negative reviews on my GMB profile?
We implement a comprehensive review management strategy that includes:
- Reporting suspicious or inappropriate reviews to Google
- Monitoring for new reviews
- Crafting professional responses to negative reviews
- Developing strategies to encourage positive reviews
- Providing guidance on addressing customer concerns
How much does GMB marketing cost?
Our GMB marketing services start at $XXX per month and are based on hours. We offer customized packages based on your business needs, competition level, and goals. Contact us for a personalized quote.
Can I manage GMB myself?
Yes but effective optimization requires consistent effort, strategic content creation, and understanding of Google’s ranking factors. Our team brings expertise, tools, and dedicated time that most business owners simply don’t have available.
What information do you need from me to get started?
To get started, we meet and typically we’ll need:
- List of products/services you offer
- Access to your existing GMB account (or permission to create one)
- Business NAP (Name, Address, Phone) information
- Business hours and service areas
- Business description and category information
- High-quality photos of your business
How do you measure success?
We provide monthly reports tracking key metrics including:
- Ranking for targeted keywords
- Search visibility and impressions
- Website clicks from GMB
- Direction requests
- Phone calls
- Photo views
- Customer actions
- Review quantity and ratings
What is the difference between GMB and traditional SEO?
While both aim to improve your visibility in Google searches, GMB specifically targets local searches and Google Maps listings. Traditional SEO focuses more broadly on your website’s organic ranking for various keywords. For optimal results, both strategies should work together as part of a comprehensive digital marketing approach.
