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Analytics & Reporting

Are you struggling to understand your business or customer acquisition? We can help you clarify that and build weekly reporting for your business.

Google Analytics 4 Tagging & Conversion Tracking

Do you need help transitioning from Google Analytics Universal to Google Analytics 4? Or are you having trouble getting your data followed correctly?

Google Analytics 4 (GA4) offers marketers a range of new and improved features to measure the effectiveness of their digital advertising campaigns. Among these is the ability to track and tag conversions across multiple platforms, giving businesses unprecedented insights into customer behavior and engagement.

With GA4, marketers can track clicks and page views as well as events like video views, form submissions, and signups. This powerful tool allows businesses to optimize conversion funnels, improve customer experiences, and identify new growth opportunities.

Google Tag Manager &
Container Setup

Easy to Use

If you’re looking for a quick and easy way to manage your website’s tags, Google Tag Manager may be just what you need. With Google Tag Manager, you can add and update tags without coding knowledge, making it a versatile tool for both experienced web developers and those new to the field.

Benefits of GTM

PNW Web Marketing can help you set up your tag manager and ensure data is flowing correctly. One of the biggest benefits of the tag manager is that it allows marketers and non-developers to add or remove third-party tracking codes with relative ease.

User Friendly

To get started, you’ll need to create a container in Google Tag Manager to hold all your website’s tags. From there, you can add specific tags to your container and arrange them to fire in the correct order. With Google Tag Manager’s user-friendly interface, managing your website’s tags has never been more straightforward.

Local Services & Leads Businesses

Tracking your inbound leads, calls, emails, and other contacts is critical to optimizing Google Ads with GA4. PNW Web Marketing can ensure your critical conversions (Key Events) are tracked and fed back to your advertising platforms for optimal performance.

GA4 tracks calls made directly from ads, but by default, it doesn’t track click-to-calls on your website.

Google Ads
Tagging & Setup

Google Ads tagging & setup are crucial to any successful advertising campaign. With the plethora of online marketing options, getting lost in a sea of data and metrics can be easy. That’s where proper tagging and setup come in. By using specific tags to track conversions and actions, businesses can gain valuable insights into the effectiveness of their ad campaigns.

Additionally, having a well-planned setup ensures that ads are displayed to the right audience at the right time. Although it may seem like a small detail, proper Google Ads tagging and setup can have a big impact on the success of your advertising efforts.

3rd Party Pixel Tracking or Other
Custom Analytics

Need help setting up third-party tracking like Meta, Quora, Taboola, or others?