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Analytics & Reporting

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Google Analytics 4 Tagging & Conversion Tracking

Do you need help transitioning from Google Analytics Universal to Google Analytics 4? Or having trouble getting your data following correctly?

Google Analytics 4 (GA4) offers marketers a range of new and improved features to measure the effectiveness of their digital advertising campaigns. Among these is the ability to track and tag conversions across multiple platforms, giving businesses unprecedented insights into customer behavior and engagement.

With GA4, marketers can track not only clicks and page views, but also events like video views, form submissions, and signups. This powerful tool allows businesses to optimize their conversion funnels, improve customer experiences, and identify new opportunities for growth.

Google Tag Manager &
Container Setup

Easy to Use

If you’re looking for a quick and easy way to manage your website’s tags, Google Tag Manager may be just what you need. With Google Tag Manager, you can add and update tags without needing any coding knowledge, making it a versatile tool for both experienced web developers and those new to the field.

Benefits of GTM

PNW Web Marketing can help you setup your tag manager, and ensure data is flowing correctly. One of the biggest benefits of the tag manager is it allows marketers and non-developers to add or remove 3rd party tracking codes with relative ease.

User Friendly

To get started, you’ll need to create a container in Google Tag Manager, which will hold all your website’s tags. From there, you can add specific tags to your container, and arrange them to fire in the correct order. With Google Tag Manager’s user-friendly interface, managing your website’s tags has never been easier.

Google Ads
Tagging & Setup

Google Ads Tagging & Setup is a crucial element of any successful advertising campaign. With the plethora of online marketing options available, it can be easy to get lost in a sea of data and metrics. That’s where proper tagging and setup come in. By using specific tags to track conversions and actions, businesses can gain valuable insights into the effectiveness of their ad campaigns.

Additionally, having a well-planned setup ensures that ads are displayed to the right audience at the right time. Although it may seem like a small detail, proper Google Ads tagging and setup can have a big impact on the success of your advertising efforts.

3rd Party Pixel Tracking or Other
Custom Analytics

Need help setting up third party tracking like Meta, Quora, Taboola or others?