landing pages that convert
Landing Page Excellence
Drive conversion with:
- Custom design aligned with campaign goals
- Audience-focused messaging addressing specific needs
- Strategic CTA placement encouraging action
- Mobile optimization ensuring cross-device performance
Transform campaign traffic into measurable business results.
Service Portfolio
Drive campaign performance with:
- Brand-aligned design connecting with target audiences
- Conversion-focused layout structured for specific objectives
- Cross-device optimization ensuring mobile effectiveness
- Technical excellence improving page speed and SEO
- Data-driven refinement through A/B testing
- Performance tracking measuring campaign success
Transform traffic into measurable business outcomes.
Strategic Process
Deliver conversion-focused landing pages:
- Discovery phase understanding business objectives
- Strategy development creating conversion frameworks
- Expert execution bringing designs to life
- Continuous optimization maximizing performance
Contact us to transform campaign traffic into business results. PNW Web Marketing to discuss how we can help you achieve your marketing objectives with a professionally designed landing page. Let’s create a landing page that stands out and delivers results.
What is a landing page?
A landing page is:
- Measured on conversion rate rather than engagement metrics
- A standalone web page designed for a specific marketing campaign
- Focused on converting visitors to a single call-to-action
- Stripped of navigation menus and distractions
- Tailored to targeted traffic sources (Google ads, Meta, emails, social media)
- Designed with clear messaging that matches visitor intent
- Optimized for conversion through strategic design elements
- Often includes forms to capture lead information
- Typically not accessible through normal website navigation
- Used to test offers and messaging in isolation
What makes a good landing page?
A good landing page includes:
- A/B tested elements for continuous improvement
- Clear, compelling headline matching visitor expectations
- Single focused call-to-action (CTA)
- Minimal navigation to reduce distractions
- Concise benefit-oriented copy
- Trust indicators (testimonials, case studies, logos)
- Mobile-optimized responsive design
- Streamlined form fields (only asking for essential information)
- Strategic use of directional cues and white space
- Fast loading speed
- Consistent messaging with referring source
How do you optimize a landing page for sales or leads?
To optimize a landing page for conversions:
- Ensure mobile optimization
- Match headline to ad copy and search intent
- Place CTA buttons above the fold and throughout
- Reduce form fields to minimum required
- Add urgency elements (limited time offers, countdown timers)
- Include social proof near decision points
- Optimize page load speed
- Use benefit-focused bullet points
- Add video demonstrations when relevant
- Implement exit-intent popups
- Remove navigation menu and external links
- Test different pricing presentation strategies
How do you create a landing page in Shopify?
To create a Shopify landing page:
- Use Shopify’s template editor or page builder app
- Select “Add Page” in your admin dashboard
- Choose a template designed for conversions
- Customize content blocks to match your offer
- Add high-quality product images
- Integrate your product catalog directly
- Set up Shopify payment processing
- Configure tracking parameters
- Connect to your existing Shopify analytics
- Publish and connect to your marketing campaigns
For advanced customization, consider Shopify apps like PageFly, Shogun, or GemPages.
How do you create a landing page in WordPress?
To create a WordPress landing page:
- Connect to WordPress forms or third-party CRMs
- Use Elementor, Divi, or other page builder plugins
- Create a new page and select “Edit with [builder name]”
- Choose a landing page template or start from scratch
- Remove header/footer using page attributes or template settings
- Add headline, images, copy blocks, and forms
- Install conversion-focused plugins (OptinMonster, Gravity Forms)
- Configure tracking with Google Analytics or site plugins
- Optimize images for faster loading
- Test mobile responsiveness
