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We are experts in:
1. Technical SEO
Technical SEO is optimizing a website for better search engine visibility by improving the site’s architecture, code, and content. Technical SEO can be a complex process, but there are a few simple things that any site owner can do to improve their site’s ranking.
First, make sure that your site is well-organized and easy to navigate. Second, use keyword-rich titles and descriptions to help search engines understand what your site is about. Finally, take advantage of Google’s Search Console to find and fix any technical issues that may be holding your site back.
However, you will want to invest money into the channel as your organic traffic and revenue growth. It’s not a bad idea to hire help from an agency; one of the biggest challenges I see businesses have when trying to hire “technical SEO agencies” is they proceed to check out and not be involved in the work. Any marketing channel must work across teams to be effective, and SEO is no different. If you are not regularly working with your SEO agency on projects, it is unlikely they are positively impacting your profitability.
2. Content Marketing
As any marketer knows, content is essential to the success of any marketing campaign. Businesses can create and distribute high-quality content to reach a larger audience, generate leads, and build brand awareness. However, creating compelling content is not always easy. It takes time and effort to produce engaging and informative articles, videos, infographics, and other types of content. In addition, businesses must have a strategy for promoting their content and ensuring it reaches the right people.
3. Trend & Demand Analysis
Understanding current trends and future demand is critical for businesses in all industries. By keeping abreast of changes in the marketplace, companies can adapt their products and services to meet their customers’ needs better. Trend analysis involves identifying patterns in customer behavior and using that information to forecast future demand.
For example, if sales of a particular product are increasing faster than overall sales, that product is said to be in “high demand.” By understanding which products are in high demand, businesses can make decisions about inventory levels, marketing campaigns, and production schedules. Similarly, by understanding which trends are driving changes in customer behavior, businesses can anticipate future changes in the marketplace and adjust their strategies accordingly.
4. Local SEO & GMB/GPM (Google Business Profile) Account Management
Local SEO is a sub-category of SEO that deals with optimizing a website for local search results. This means that when people search for businesses or services in their local area, your website will appear higher up in the list of results. This is achieved by optimizing your website for specific keywords related to your location.
For example, if you are a restaurant in London, you would want to optimize your website for keywords such as “restaurants in London”, “best restaurants in London” etc. Local SEO is becoming increasingly important as more and more people use the internet to find businesses and services in their area. If you want your business to be visible to potential customers, then you need to make sure that your website is optimized for local search.