Lucas Barnes
SEO and Digital Marketing professional with 10+ years of experience building, developing, and implementing SEO strategies and features and optimizing search engines for large, complex, and global websites in the retail, technology, and eCommerce sectors.Lucas has worked in small startup settings and large retail corporations like Sears, Kmart, Amazon, and Microsoft.
Bose: Nailing Online DTC & Moving Beyond Physical Stores
DTC investments by big brands are still going strong post-COVID; in this piece, I will highlight how Bose leveraged unprecedented growth in e-commerce during COVID-19 to establish its DTC channel as a powerful growth driver.
Google Performance Max Campaigns Draining Your Budget?
What are Performance Max campaigns? Performance Max are Google’s preferred campaign type – they are mostly automated and after goal setup will automatically optimize to improve your ROAS or CPA. Most Google reps will focus on setting up performance max… Read More »Google Performance Max Campaigns Draining Your Budget?
Migrate from WooCommerce to Shopify
Migrating from WooCommerce to Shopify can be daunting but if you keep a few checklists at hand migrations can go smoothly. Migrate to Shopify from WooCommerce using a plugin Migrating to Shopify from WooCommerce using a plugin is about find… Read More »Migrate from WooCommerce to Shopify