Introduction
In the November Amazon Aggregator survey, PNW Web Marketing reviewed Thrasio’s known brands and
current estimated revenues of known brands.
Summary
This report reviews 23 of Thrasio’s brands, over 500 ASINs, and an estimated 266 million in revenue per year. We estimated a blended net profit of 33%, putting them at an annual net profit of 88 million or a 2.6% return on 3.4 billion. This assumes many things. first and foremost, it’s unlikely that Thrasio doesn’t have some debt facility in addition to undisclosed assets.
However, with all of these assumptions, a few things become clear:
- Scale did not save Thrasio; having more capital seems to have sunk them as much as anything.
- Investors have realized they will never get the promised kind of return.
Beckham Hotel Collection
The Beckham Hotel Collection has 15 ASINs focused on bedroom pillows and linens. It does a lot of business on its top 2 ASINs, which do a combined nearly 10 million a month. Both ASINs are pillows, and given how much of its revenue is concentrated in them, it’s fair to say that it is primarily a pillow brand. Annually, it does just over 120M, of which 119M comes from pillows.
Beckham’s pillows command a good price, and their business looks healthy, with an ASP of over $60.
Assuming they are taking a 40% net they would be doing 48M profit per year on basically 2 ASINs.
Veva
Veva sells air purifiers, humidifiers, vacuum bags, and air filters. They have 44 ASINs with an average ASP over 61 dollars and sell about $595,000 per month. Their hero ASIN, a large room air purifier, does 298,000 or 50% of revenue. Veva does about 7.1 M a year with an estimated margin of 25% or ~ 1.8M of net.
Katchy
Katchy sells indoor insect and mosquito traps. They have 10 SKUs, which include refills for their traps. Overall, Katchy has managed to keep a relatively high ASAP of $36, and has a high base revenue of just over 1.8 million a month. Annually, Katchy makes about 21.6 million in revenue across its catalog. With a 30% profit margin Katchy is bringing in an estimated 6.5 million.
Guardline
Guardline sells a motion detection and alarm system. They have 10 SKUs covering some
variations (different range, 1 color variation, packing). Guardline is a premium product – with an ASP of
$94 and a lower revenue 1.2M per year we estimate 40% net at $480,000.
Angry Orange
Angry Orange sells a line of cleaning products specifically for pets, urine, stains, and odors. It has 16 active SKUS doing 1.2 million per month and just over 15 million per year. Angry Orange has an ASP of $23. With a 20% net, Angry Orange would be making 3 million a year.
Turbo Mops
Turbo Mops are similar to Swiffer mops, and they sell compatible refills for both products. Overall they have 12 SKUs and do about 2.5 million of revenue per year. Turbo mops is playing in a low ASP space, theirs is $15.44. At 15% estimated net they would be bringing in 375K a year profit.
ThisWorx
ThisWorx sells a large volume of hand-held vacuum cleaners, specifically for cars. Over 4 SKUS ThisWorx does 30.8 million a year. Their ASP is $32, and they have an estimated net of 25%, which would mean it is bringing in 7.7 million net per year.
Giggle ‘N Go
Giggle ‘N Go sells half a dozen children’s SKUs, earning $850K per year with an ASP of $32.37. Estimating their margin at 35%, they are bringing in 300 K net per year.
Mendini by Cecilio
Mendini by Cecilio sells musical instruments for kids and those learning for the first one. Their instruments are affordable for beginner musicians. They sell 2.4 million per year with a high ASP of
$134.23 (17 ASINs). Estimating 40% net Mendini brings in 1 million net a year.
Chalktastic
Chalktatastic sells a type of washable chalk pen that kids can use to draw just like chalk. They have a facepainting sku as well, in total they have 5 SKUs with 365K of revenue annually. They have a low ASP at
$12.40. With a 10% margin, Chalktastic would be making 37K per year.
Laegendary
Laegendary makes hobby RC cars, and trucks with 19 SKUs. Laegendary has a revenue of about 3.5 million a year with an ASP of $131.60. At a 40% net it would be bringing in 1.4 million per year.
Willow & Everet
Willow & Everet sells a few SKUs for the kitchen, like a hot water kettle, tea kettle, and salt. Their revenue is about 2.5M a year, and their ASP is $25.40 (18 ASINs). With a 30% margin, they bring in 750K per year.
Thirteen Chefs
Thirteen Chefs sells cutting boards, mineral oil, and other kitchen accessories. Their estimated revenue is
6.4 million with an ASP of $22.81. They have 54 ASINs in their catalog, with an estimated 25% margin
they are making 1.6 million per year.
Kizen
Kizen makes a few different types of kitchen thermometers and LED camping lights. Despite the small catalog, Kizen has an estimated revenue of 12.5 million at an ASP of $19.08 (11 ASINs). An estimated 20% margin places their net at 2.5 million.
Mixology
Modern Mixology sells bartending kits and cocktail shakers. They have an estimated annual revenue of
643K and an ASP of $33.49 over 12 ASINs. With an estimated 30% margin, it brings in 193K per year.
Wise Owl Outfitters
Wise Owl Outfitters sells travel pillows, hammocks and other camping gear. They have 114 active SKUs, an estimated revenue of 6.8 million, and an ASP of $31.87. With an estimated margin of 30%, Wise Owl is bringing in 2 million.
Glow City
Glow City sells glow-in-the-dark / light-up sports balls; with 17 SKUs, they have an estimated revenue of 11.8 million. Quite a tidy sum for this niche; their ASP is not bad at $25.81. With an estimated 30% margin it would be bringing in 3.4 million profit.
TrailBuddy
TrailBuddy makes hiking poles, a few different models and has an estimated revenue of 3.1 million per year. They have 14 SKUs and an ASP of $36.74. At 30% margin, it is bringing in 930K per year.
EEZ-Y
EEZ-Y sells Umbrellas with 19 SKUs they do 1M estimated revenue per year at an ASP of $19.63. With an
estimated 25% margin, which brings in 250K.
URBNFit
URBNFit sells indoor exercise equipment like balls and rollers (64 ASINs). Its estimated revenue is $2.5 million annually, and its ASP is $23.92. With a 20% margin, it brings in $500k annually.
Bikeroo
Bikeroo sells bike accessories like seat cushions and locks. Its estimated revenue is $1.2 million annually and its ASP is $25.36. With a 25% margin, it brings in 300K annually over 19 ASINs.
Cloud Massage
Cloud Massage has just 3 ASINs but makes an estimated 12 million yearly with an ASP of $251.55. Estimating a 40% margin, Cloud Massage brings in 4.8 million.
Vybe
Vybe sells massagers (5 ASINs) for 600K per year at an ASP of $81.60. Assuming a 35% margin, it nets 210K a year.
