Email marketing remains a powerful tool for e-commerce businesses, and Klaviyo allows Shopify stores to create targeted, effective campaigns.
Every Shopify store should have five essential email campaigns in their Klaviyo setup to enhance customer engagement and drive sales.
1. Welcome Series
A warm welcome can set the tone for your relationship with new subscribers. To encourage immediate engagement, create emails introducing your brand, providing valuable information, and offering a first-purchase discount.
- Email 1: A thank you message with a brand introduction.
- Email 2: Highlight best-selling products or customer favorites.
- Email 3: Offer a discount or incentive to make their first purchase.
2. Abandoned Cart Series
Cart abandonment is a challenge for all e-commerce stores. Set up a series of reminders to encourage customers to complete their purchases.
- Email 1: A gentle reminder of what they’ve left behind.
- Email 2: Address potential objections with FAQs or customer testimonials.
- Email 3: Create urgency with a limited-time offer or low stock warning.
3. Post-Purchase Follow-Up
After a customer makes a purchase, continue the conversation to build loyalty and encourage repeat business.
- Email 1: Thank them for their purchase and provide order details.
- Email 2: Ask for product reviews and offer a reward for their feedback.
- Email 3: Suggest complementary products or accessories.
4. Win-Back Campaigns
Re-engage customers who haven’t purchased in a while with a win-back campaign.
- Email 1: Remind them what they’re missing with highlights of new arrivals or popular items.
- Email 2: Offer a special “we miss you” discount or exclusive access to a sale.
- Email 3: Share customer success stories or user-generated content to rekindle interest.
5. Seasonal Promotions
Take advantage of holidays and seasons to create timely, themed promotions that resonate with customers.
- Email 1: Announce the upcoming promotion and tease special deals.
- Email 2: Launch the promotion with strong CTAs and limited-time offers.
- Email 3: Send a last-chance email to create urgency as the promotion ends.
By implementing these five campaigns, Shopify stores can cover the essential touchpoints in the customer journey, from welcoming new subscribers to re-engaging past customers. Each campaign serves a specific purpose and, when executed well, can contribute significantly to a store’s success.
