Google Ads costs typically range from:

• Small businesses: 5-8% of monthly revenue
• Medium businesses: 3-7% of monthly revenue
• Large businesses: 2-5% of monthly revenue

These percentages include both ad spend and management fees.

Google Ads typically takes 2-4 weeks to begin performing effectively. This includes:

• 1-2 days for ad approval
• 1-3 weeks for the learning phase (algorithm optimization)
• 4+ weeks for meaningful performance data

For new accounts, expect to spend the first month gathering baseline data and making adjustments. Results improve as the system collects more data on which keywords, audiences, and ad variations perform best for your specific business.

Key factors affecting timeline: budget size, competition level, keyword strategy, and campaign structure. Higher budgets generally allow faster data collection.

To optimize Google Ads for conversions:

• Optimize device performance and adjust bids accordingly
• Implement conversion tracking properly
• Target high-intent keywords with commercial intent
• Create dedicated landing pages for each ad group
• Use responsive search ads with multiple headlines/descriptions
• Set bid strategies to maximize conversions or target CPA
• Leverage audience targeting and remarketing
• Use shopping campaigns for product-based businesses
• Test ad extensions (callouts, sitelinks, structured snippets)
• Analyze Quality Score metrics and improve where needed
• Regularly review search terms to identify negative keywords

Google Merchant Center and Google Ads interact in these key ways:

• Product data from Merchant Center feeds directly into Shopping campaigns in Google Ads
• Merchant Center houses your product catalog, images, pricing, and availability
• Google Ads handles bidding, campaign management, and budget allocation
• Shopping ads display based on product attributes from Merchant Center
• Performance metrics are viewable in Google Ads reporting
• Changes to products in Merchant Center automatically update in your Shopping ads
• Both accounts must be linked for Shopping campaigns to function

This integration allows advertisers to create visually rich product listings while maintaining centralized inventory management.

Yes, we can design and develop custom landing pages specifically optimized for your Google Ads campaigns. These pages are crafted to maximize conversion rates by maintaining message consistency with your ads, focusing on clear calls-to-action, reducing distractions, and addressing customer pain points directly. We can either build new pages or optimize existing ones based on your needs.

Our keyword research process involves:

• Continuous refinement based on performance data
• Analyzing your industry, competitors, and target audience
• Identifying high-intent commercial keywords with conversion potential
• Evaluating search volume, competition, and estimated CPCs
• Discovering long-tail keywords with lower competition
• Organizing keywords into tightly themed ad groups

We follow a structured approach to ad creation and testing:

• Refreshing ad copy regularly to prevent ad fatigue
• Developing multiple ad variations with unique selling propositions
• A/B testing different headlines, descriptions, and calls-to-action
• Implementing responsive search ads to maximize relevance
• Analyzing performance data to identify winning elements
• Continuous optimization based on click-through rates and conversion data

Our comprehensive reporting includes:

• Year-over-year comparisons when applicable
• Weekly performance snapshots highlighting key metrics
• Monthly in-depth reports with analysis and recommendations
• Custom dashboards tracking your specific KPIs
• Revenue and ROAS tracking for e-commerce
• Lead quality analysis for lead generation
• Competitive benchmarking

Our approach is distinguished by:

• No long-term contracts—our results keep clients with us
• Transparent reporting with no hidden metrics
• Strategic account structure focused on business goals, not just clicks
• Continuous optimization rather than “set it and forget it”
• Industry-specific expertise across e-commerce and lead generation
• Direct access to certified Google Ads specialists