E-commerce
Email marketing remains a powerful tool for e-commerce businesses, and Klaviyo allows Shopify stores to create targeted, effective campaigns. Every Shopify store should have five essential email campaigns in their Klaviyo setup to enhance customer engagement and drive sales. 1.… Read More »5 Klaviyo Email Campaigns for Every Shopify Store
The holiday season is a golden opportunity for e-commerce businesses to drive sales and attract new customers. With consumers actively seeking the best deals and gifts, it’s crucial to have a well-thought-out strategy for promoting your holiday sales and discounts.… Read More »Boost Your E-commerce Success: Promoting Holiday Sales and Discounts
The holiday season is critical for e-commerce businesses, with consumers eager to spend on gifts, decorations, and festive treats. To capitalize on this surge in shopping activity, it’s essential to have a well-planned advertising budget. Here’s a comprehensive guide to… Read More »Budgeting for Holiday Ad Spend: A Guide for E-commerce Success
The Strategic Role of Product Taxonomy in SEO An organized product taxonomy is not just a convenience for your customers—it’s a critical element in your Shopify store’s SEO strategy. By categorizing your products logically and intuitively, you help search engines… Read More »Shopify SEO: Taxonomy & Rich Product Data Drive Results for E-commerce Sites
DTC investments by big brands are still going strong post-COVID; in this piece, I will highlight how Bose leveraged unprecedented growth in e-commerce during COVID-19 to establish its DTC channel as a powerful growth driver.
What is SEO? SEO, or search engine optimization, is the process of improving the visibility of a website in searchengine results pages (SERPs). The higher a website appears in SERPs, the more likely users will click on it. SEO can… Read More »Amazon Aggregator 2022 SEO Backlink Tactic
Introduction In the November Amazon Aggregator survey, PNW Web Marketing reviewed Thrasio’s known brands and current estimated revenues of known brands. Summary This report reviews 23 of Thrasio’s brands, over 500 ASINs, and an estimated 266 million in revenue per… Read More »Thrasio E-Commerce Brands Review – November Amazon Aggregator Report
In the October Amazon Aggregator survey, PNW Web Marketing reviewed Perch’s known brands andcurrent estimated revenues of known brands. Apollo Capital (the owner of Perch) announced inSeptember they are looking for a buyer. This is notable because of the size… Read More »Perch E-commerce Brands Review – October Amazon Aggregator Report
